WebAug 19, 2024 · In spiriting away the NFL’s Thursday Night Football package from the familiar trappings of linear TV, Amazon Prime Video has relieved the broadcast airwaves of one of the country’s top-rated sports properties. By doing so, the streaming service has inaugurated a new way for advertisers to think about their media buys, one that values the immediacy … WebSep 9, 2024 · As a result, SMI data found the CPMs for adults 18-to-49 during the NFL regular season in 2024 was $75, on par with linear broadcast prime time (excluding …
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